Tag Archive for over-the-counter

Industry Perspectives

Better in the good old days?

Enjoy the game by - Ahmed Rabea

Enjoy the game by - Ahmed Rabea

It’s very tempting to look back on the past with rose-coloured glasses and see things as so much better ‘in the good old days’. We’ve all been party to conversations where people talk of how great life was when the pace was slower, there was less pollution, and we could reap the benefits of being part of a close-knit community.

But can we really take this view when it comes to our health and wellbeing?

Modern medicines have led a revolution in improving the health of millions. A dose of the flu now means treatment with antivirals or a course of antibiotics and a few days in bed rather than an influenza epidemic that kills millions.

A sore throat or headache? With more and more medicines being made available outside of the prescription setting, we can decide how and when to treat these so-called minor ailments. It’s off to the pharmacy or supermarket to buy a suitable treatment that will fix us up fast, without needing to make an appointment to see our GP.

We also have access to a plethora of health information, largely thanks to the internet. This vast online library has revolutionised our mindset, jolting us out of a passive passenger mentality where the word of the GP was gospel, and creating a nation of ‘healthsumers’ who want to know what’s really happening to their bodies.

Whilst online research and amateur investigation doesn’t replace the role of a qualified healthcare professional like a GP or pharmacist, it does allow us all to have an active role in knowing what’s up when we’re down, and how to fix it.

Better in the good old days? I for one feel much better now.

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About Cube

Cube is a Sydney-based independent public relations agency working across the health and nutrition arena.

Here at Cube we recognise that communications is a constantly evolving field. With health being a hot topic of conversation, it’s critical that we maximise the multiple ways to generate compelling conversation and diverse debate.

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Cubism provides our thoughts and perspectives on a range of topics from the evolving media landscape and topical healthcare news, right through to lifestyle posts. The entire Cube team is involved in content development and the opinions are 100% ours.

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