The truth about YouTube

Yesterday the Cube team attended a fascinating digital breakfast hosted by Galaxy Research with guest speakers Kate Mason and Henning Dorstewitz from Google.

With the explosion of viral videos, we explored and busted the top five myths about video content and YouTube.

But before we delve into that, can you guess what the most popular viral video was in Australia last year? To give you a clue, think of the wedding we were all talking about and combine it with some flamboyant dance moves. Yes, the T Mobile Royal Wedding viral was the most popular video in 2011 and has received over 25 million views to date. According to Henning Dorstewitz there are three reasons for this:

1) It’s timely and was developed when the Royal Wedding was on everyone’s minds

2) It’s well executed. It’s shot from the side isles of the cathedral and you feel like you’re there at the wedding amongst the guests

3) It’s funny. Flashmob trends are incredibly popular and this was the perfect opportunity for T Mobile to reinvent their brand

Now here’s to the top five myths about viral videos:

Myth #1: I need to have a viral hit to be successful on YouTube

This isn’t the case. You can be very successful and have a strong presence on YouTube without a viral hit. The most important thing is to think about is what will appeal to your audience!

Myth #2: Only funny videos are popular on YouTube

It’s actually ‘how to’ videos that instruct the end user about something informative that are the most popular videos on YouTube. If a company or business can make use of this strategy for their brand, then they should. An example is this shoe designer tutorial.

Myth #3: YouTube is only for young people

Statistics reveal 55% of women aged 18-57 access YouTube once a month or more.

Myth #4: A successful YouTube video needs to be unique and something nobody has done before

The most popular videos we’re seeing coming through often follow a trend. You only need to take a look at the T Mobile flash mob as the perfect example.

Myth #5: Videos have to be professionally produced to gain traction

Many fantastically produced virals cost less than $300. It’s what you’re telling the viewer that really matters. An example is this very funny and popular video about razors!

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